Felicitas Butt
Visual artist, Germany (remote collaboration)
2025 · 5 weeks · Webflow · Digital Front Door
The Brief
A visual artist whose work was buried by the site — rebuilt in Webflow so the art leads, and Felicitas publishes without waiting for anyone.
The Situation
Visitors couldn’t see the work clearly, and Felicitas depended on someone else for every update. The site needed to feel as considered as her practice — without becoming another job she couldn’t run herself. Enquiries and German funding applications also needed a sharper digital presence.
What We Did
The people using it
Visitors need the artwork first — nothing competing with it.
Felicitas needs to update pieces and pages on her own schedule.
The platform & who owns it
Webflow CMS chosen for ownership, cost, and independence for a solo artist.
She publishes without waiting for a developer; the structure stays simple enough to manage alone.
The design & what it does for the business
Black theme for a high-end frame so colour and form in the work can lead.
Restraint in type and chrome — the portfolio is the product.
Cadence: We reviewed together at each stage so the result stayed hers.
What Changed
Felicitas updates the site herself. Enquiries increased, marketing reach broadened, and the site supported applications for German government funding — with a presence that finally matches the work.
“The art leads — updates ship without waiting on a developer.”
Looking Back
We kept the information architecture lean on purpose — room to grow galleries later without rebuilding the frame. The relationship continues when new bodies of work need a home.
Digital Front Door
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